Management Philosophy
Company Motto
- 温故知新可以為師
"Confucius once said that those who deepen their insights into the present by studying the past are truly worthy of being leaders." Founder Ryo Nagai explained why he chose this phrase as the company motto as follows: "If humans could live a hundred years without fail, they might be freed from the current confusions and struggles, and be able to achieve many things in their own lives. However, life is short. Therefore, we must fully embrace the lessons of our predecessors and face new challenges. It is important to always do our very best in tackling problems, to use every bit of wisdom we have, and to act swiftly. We must also have the capacity to refer to the results of past learning. If we do so, our efforts will certainly bear some fruit. Yet, we must never become conceited with just one or two successes. It is essential to continuously reflect on whether we could have done better or been more creative. The phrase 'Onko Chishin' is a very meaningful teaching for us as we live our short lives with limited experience."
Our Five Principles
- 1. We consider bellows to be something that expands when needed and contracts when not needed.
- 2. Through bellows, we strive to make social contributions that meet the needs of the times.
- 3. We always approach manufacturing from the perspective of the end user.
- 4. We aim to be a positive and cheerful team that always thinks optimistically when facing challenges.
- 5. We strive for daily self-discovery and self-fulfillment, while improving the company and our quality of life.
NABELL's Strategic Domain Theory
Since our founding, we have redefined the 'bellows' used in cameras and other products as 'something that expands when needed and contracts when not needed (=bellows),' and have expanded our strategic domains in concentric circles. Furthermore, by deepening our approach to 'functional covers,' we designated 3E (Environment, Enhancement, Equipment) as our strategic domain in 2019, shifting from products to experiences. By being aware of our own sphere of responsibility and driving reforms, we aim for sustainable corporate development and contribution to society.
Transition of Domain Expansion
1972
Domain
Camera Bellows
Product
Large format cameras, etc.
1988
Domain
Expands when needed, contracts when not needed
Product
Medical equipment
2005
Domain
Functional Covers
Product
General industry
2019
Domain
3E (Environment、Enhancement、Equipment)
Product
From Products to Experiences